Rapala has been the world’s favorite fishing lure since 1936. Now Rapala lures are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world records, the knowledge of our Pro Staff, affiliation with the top brands in the industry and a history of unwavering dedication to the highest quality.
You can see the family resemblance at first glance. Then you start to notice the difference in the flat sides and triangle lip. Built of balsa with a slow-rising response on retrieve pause, the Flat Rap swims with a hard-flashing modification of the classic Rapala "wounded-minnow" action. The triangle lip enhances the quicker action while deflecting off obstacles in its way. Each Flat Rap is hand-tuned and tank-tested to ensure it embodies the fish-catching action Rapala is known for.
The MaxRap features an aerodynamic shape that combines with its patented internal MaxCast mechanism to deliver unbelievable distance in each cast. Complemented with every imaginable maximum feature like laser-engraved scales, VMC® Spark Point hooks and superior quality components. Rip it for darting, wild searching action or straight retrieve for hard-flashing "wounded minnow" Rapala wobble. Discriminating anglers demand the best. Demand the MaxRap.
The X-Rap® is "all about the action" and it triggers strikes. It’s the perfect size and three-dimensional shape of a minnow. Prominent scales and the lateral line on the fuselage capture and flash light like a beacon. It’s a lure that is designed for aggressive fishing. The angler provides the action and defines the cadence, for maximum effectiveness. Slash one near your neighborhood brute. Dance the Flash Foil Teaser Tail in front of his nose and hang on tight.
The lipless Clackin’ Rap creates a distinctive sound and vibration profile that allows fish to zero in. The uniquely designed sound chamber features a single steel ball and external metal discs that transmit a distinctive clackin’ sound with maximum vibration. The translucent textured body with internal holographic foil creates an extremely seductive flash. Simply cast, allow to sink to desired depth then steadily retrieve.